Developinga Health Advocacy Campaign on Cigarette Smoking
The health advocacy campaign will begin with the description of thesituation to get deeper insights into the issue. First, cigarettesmoking has turned out to be a health concern and more likely tocause cancer among the population. Hence, the scenario shows the needto make changes that will address the problem and create ways tohandle the cigarette smoking as well (Durkin et al., 2012). In thiscase, the health advocacy campaign will help the audience to addressall the challenges that arise from the cigarette smoking. They willalso understand the dangers that the smoking causes especially cancerand other consequences too.
The next phase will look at the creation of goals and objectives thatwill create a map guide of the advocacy campaign. In this case, thefirst goal will identify how cancer is caused by the cigarettesmoking. At the same time, the advocacy campaign will also look atthe healthcare expenses that the taxpayers incur to treat the peoplethat suffer from cancer caused by the cigarette smoking (Brennan etal., 2012). It will also identify the specific steps that the smokerscan follow that will help them quit smoking. The last goal willaddress the non-smokers and help them avoid ways in which they canalso get cancer unknowingly through second-hand smoking.
The next stage that is identifying the target audience is alsocrucial and looks into the people that the campaign will address.More importantly, the campaign will focus at the cigarette smokersand the non-smokers too. Even if the smokers are the ones that arebelieved to be at a higher risk of contracting cancer, thenon-smokers often inhale the cigarette smoke that the smokers exhale(Hoek & Jones, 2011). That shows that they are also at risk ofcontracting cancer. Hence, including both the smokers and thenon-smokers will be much appropriate in dealing with the entirescenario.
The most important part will be the creation of the messages thatwill also influence the target audience into understanding theconsequences associated with smoking. In fact, the scenario will lookat the factors that the audience analyzes in order to understandparticular messages presented in the campaign. First, it will insiston the dangers that the cigarette smoking causes and that willinclude showing the severe consequences of cancer. In this case, thecampaign will compile images of people that have cancer that arosefrom the cigarette smoking. In fact, the approach will help inchanging the minds of the targeted audience after they look at thesevere health of the victims.
Another important aspect of the health advocacy campaign is theimplementation part that will see the audience interacting with thecampaign. The campaign will look at various approaches that will beeffective in reaching a wider audience and addressing the issue as itis. For instance, the campaign will consider the use of the advertsin the televisions and the social media too (Thrasher et al., 2011).The posters will be efficient too and they will help the audience inunderstanding the messages. The audience prefers different forms ofmedia and the campaign will use various approaches in order to appealto the targeted people.
In this case, the process of the campaign implementation relies onthe content that will engage the audience and make the messageinteresting. In fact, the campaign will be effective only after usingsome real-life stories that will apply to the human interests andthat means engaging the audience too. The campaign will use storiesthat will make the audience understand everything being addressed.The campaign will also use some appealing images and the celebritiesfrom the local community as well as politicians (Thrasher et al.,2011). More importantly, the residents tend to respect thecelebrities and using the same approach will make the message moreapplicable too.
The last phase will be monitoring and evaluating the efficiency ofthe tools that have been used in the entire process. Moreimportantly, the tools that will be less efficient will be erasedfrom the plan, and the changes will be applied to make the campaignefficient in passing the message. In this case, the posters used willbe much effective and also ensure that the message against thesmoking reaches a wider audience. The same case will also apply tothe adverts that will be on the television as well as the socialmedia. For instance, the videos uploaded on YouTube should have moreviews. There is the need to some elements of the online videos thatwill make them more interesting and appeal to the entire audience aswell.
In conclusion, developing a health advocacy campaign will entailmultiple steps that will correct all theinappropriate smoking behaviors and ensure that all is right. In thiscase, the target will be smokers and the non-smokers since they areall affected by the intense tobacco use and how it results in canceras well. That means that using the posters, social media, and thetelevision will help in addressing the issue and reaching a wideraudience too. In fact, the perfect way of implementing the plan willlead to the target audience understanding the need to change theirways and reducing the rate of smoking to keep cancer away from theirbodies too.
Brennan, E., Durkin, S. J., Cotter, T., Harper, T., & Wakefield,M. A. (2011). Mass media campaigns designed to support new pictorialhealth warnings on cigarette packets: evidence of a complementaryrelationship. Tobacco Control, 20(6), 412-418.
Durkin, S., Brennan, E., & Wakefield, M. (2012). Mass mediacampaigns to promote smoking cessation among adults: an integrativereview. Tobacco control, 21(2), 127-138.
Hoek, J., & Jones, S. C. (2011). Regulation, public health andsocial marketing: a behaviour change trinity. Journal of SocialMarketing, 1(1), 32-44.
Thrasher, J. F., Huang, L., Pérez-Hernández, R., Niederdeppe, J.,Arillo-Santillán, E., & Alday, J. (2011). Evaluation of a socialmarketing campaign to support Mexico City`s comprehensive smoke-freelaw. American Journal of Public Health, 101(2),328-335.