Mediaand Conflict Resolution

Theevolution of communication comes along with the change in the mannerof conducting issues. The conflict resolution processes change due tothe more efficient communication techniques in the society. Throughthe integration of the international relations projects, the mannerin which conflict is resolved changes drastically. Notably, there areglobal news networks, which provide the entire world with news fromdifferent sides of the globe and the internet that keeps people up todate with whatever happens to them. Through the global communication,the meaning of power in the contemporary society changes concerningwhatever the entire organizationbelievesin(Deutsch 38).

Theuse of communication enables countries to modifythe nature of their primary actors, political processes and thestrategies applicable to the achievement of the goals andaspirations. Nonetheless, the same governments have lost grip oftheir monopoly of information,and there is a significant increase in the number of people thatparticipate in the international affairs for the good of theirnations (Gilboa). There are increased instances where people usepower to get whatever they need. This,accompanying the proliferation of actions, leads to the cause of amore volatile society where people have to use their powers to getwhatever they need. The forces due to the multiplying action from thepeople leads to significant changes that a communityexperiences.

Inthe modern society, a bulk of studies laystheir focus on the negative sides of the involvement of communicationstrategies in the global conflict resolution process. Through theparticipationof the parties at the utilization of soft powers, the entire societyfeels the effect of communication strategies (Gilboa). Notably, mostof the studies focus on the past instances where media has led to anescalation of violence in the war-tornareas.

Thereversal of the effects of the media in negative situationsis a difficult undertaking in the society. Through the several caseswhere media has a negative involvement, the entire nationbows to the discourse where the exacerbation of conflicts leads toloss of lives. In cases such as Rwanda and Bosnia, media is directlyresponsible for the increase in conflicts from a region to the other.Malicious people propagate the conflicting ideas via media. Thishasan elaborate documentation in a Danish cartoon series showing adverseimpacts ofmedia to a warring society. Therefore, the instances should bechecked to ensure a better communityfor the service of all that are involved.

Variousmedia outlets have a domineering effect on the manner in which theentire course of violence isundertaken.Through the enhancements of the information dissemination o thesociety, violence is either increased or diminished. Therefore, thefunction of media in the society stands to play an integral role inthe propagation of evil thoughts that can lead to the occurrence ofviolence in communitiesamong people (Deutsch 13). Notably, media has played an integral inthe destructionof specific countries and at different levels. Therefore, this paperlooks at the instances where some war has been aidedor ended by the exampleof media association. The paper,therefore,makes an analysis of the situations that take place when media isunder the influence of wrong people and looks at what happens whenthe society is in the right path. There are case studies of previousinstances that are documented to show the situationwhere war disturbs the peace of individuals.

Effectof media on conflict

Accordingto the theory of media dependency, a significant number of peopledepend on media for numerous purposes. The platform helps them topredict whatever they are doing and how they are handling variousissues in the society. The traditional forms of media,on the other hand,remain as an effectiveform of information dissemination in the entire society. Therefore,using the media platforms in the culture,the people are informed,and they get to make decisions pertain gin to relevant matters intheir lives (Gilboa). Therefore, the manner in which media portraysan event will likely predict how a person will act inthe situation. Within a situation where there is an occurrence ofwar, the media hold alarge degreeof the powerto increase the conflicts and make the place go into a peacefulresolution. Therefore, the role of media in the society should becritically defined withrespect to various situations.

Foran instance, CNN has had asignificanteffect on the formulation of foreign policies inthe main countries.Through the news platform, there are somethings that arerealizedby the society and somestuffthat aredegraded(Gilboa 87). Therefore, the media,in this case,justifies its action for the greater good of the community. There aredifferent ways in which the media might function withrespect to the entire discourse (Bar-Tal 8). The media can changewithrespect to the occurring events, function alternately, and act as apolicy-setting platform for numerous individuals. Through the presson the other hand, various objectives can be achieved. The manner inwhich media shows an event can lead to the accelerated policyformulation and acceptance process or reduce the instance throughwhich there are better initiatives for the society to bebuilton peace. In the case of a conflict, the media can decide toconcentrate on the battlethus making the communityknow the details. Politically, however, the leaders will act in amanner, which shows that they control the issues that occur in theirvicinities. The concentration will,therefore,make anactiveintervention to come out of the media and make the conflict aversionprocess a possible occurrence.

Nonetheless,through the press,there are also come other possibilities of conflicts occurring whenthe media decides to concentrate on the entire speech by publicfigures on the foreign leaders. Thiscanlead to the creation of tension in the society and can make adiplomatic relation between one country and another difficult issueto handle (Bar-Tal 9). The manner in which the media treatissues therefore is integral to the increase or the reduction ofinstances of war. The media holds a top position ininfluencing the wars and creatingpeace in the society where it is required.

Conflictshave occurred in the society and the media, both local andinternational platform shave led to the propagation of war indifferent ways. While these are the major occurrences, and those thatare put to study in most occasions, media has also led to the endingof wars. Media broadcasts ion the entire glove cangive rise to theuse of interventions such as the humanitarian responseby the UN to help in solving conflicts. Such instances include thecase ofSyria and the Middle East (Gilboa 87). The media has led tointernationalintervention, which contributedto reinstate the peace of the society. Therefore, the media has anintegral role to play in the formulation of ahealthysociety or a violent society.


Thereare various instances when the media has played a critical role inthe conflict resolution process ofsociety.The media has also played asignificant role in theincrease in wars insociety.Therefore, the following cases exhibit the overall function of mediain the conflicts.

KashmirCase Study

TheKashmir conflict which took place between India and Pakistanisan example of a conflict that the participation of the presscan bedocumented.The conflict, which led to the massive loss of property by theKashmir’s, is an instance which was substantiallypropagated by media (Zia &amp Syedah). Media coverage of theconflict occurred in a manner, which channeled the reactions ofindividuals to conflicts.

Notably,the Indian and Pakistani print media centered their release ofinformation on violence andtalkedaboutthe effects of the abuseto the families. Thiswas conductedin a manner, which never showed the instance of peaceful alternativestothe war. Instead, the news was always on the violent side and neveron a soft side. This function of media led to a massive proliferationof the war and thus the destructionof property (Zia &amp Syedah). The case study highlights some of thefeaturesthat show indeed how the media can lead to greater instances ofconflict in the society. In this case, the concentration onnegativity elucidated negative thoughts against one another in thecommunity,and thus the communitiesincreased their need for war with one another. The conflict improvedand was a product of the print magazines and Newspapers.

Theabove case study clearly shows that media has an impact in theinstance ofwar.The war, which wassubstantially documentedindicatesthat media in a typical way causes the communities to think of athing or an issue in a fixed manner. Therefore, by showing that thereare negative sides of the violence, the media increased the viabilityof the persons to engage in war.


Conflictcan besolvedin various ways. The psychological techniquesrevolve around the perception of the parties to one another. Firstly,the legitimating of the warring factions helps to de-escalate theinstance of war. Through legitimization, thetwo sidesview one another as proper parties of a single entity and need noreason to attackwith one another. Thisincreasesthe instance of the parties to indulge in peaceful actions than thepropagation of violence.

Onthe other hand, through the equalization of the factions, the caseof violence will be reduced since they will see one another as twoequal parts of the society that should complement one another toachieve their dreams and aspirations. Through the successfulequalization of the societies,the instances of war will be reduced as hostility is done awaywith(Bar-Tal). Moreover, the differentiation of the cultureshelps, as they are both set apart as distinct parts with similarcharacteristics. When the warring parties see one another as teamsthat have same features, they will stop their war and embark onpeaceful initiatives. These instances help top make the society abetter place by integrating the relevant practices to shift thebalance of power from negative influence to positive impact.

Onthe other hand, the reduction of negative impactbetween the groups and the restoration of hope and acceptance helpsto bond the groups together toward making a peaceful destiny. Theintroduction of hopes convinces the groups that there are betteractions, which are farfetched compared to the wars, which they engagein.Through this act, the entire society will embark on peacefulactivitiesto determine the best ways of surviving with one another. However,the friendlyinterventions require great effort fromthe parties, as they both have to accept the mediating party (Bar-Tal14). Once amutualtrust isbroken,it takes a lot of time to restore,but the peaceful initiatives serve as a solution to spread thepositive sidethenspread negativity in the spheres of life. Thus, the entire society ischanneled to having a better intervention of solving issues.


Inconclusion, the media has several influences tosociety.For instance, the propagation of negative aspects in a society mayforce the media to wage war against each other. Moreover, the mediaplays as an arbitrator between parties and calls for peacefulmeasures when carrying out duties. Through the various sides thatmedia take in solving issues, it is noticeable that media plays a keyrole in conflict resolutions. Misinformed individuals will propagatethe negative sides of war thus increasing them, but the informedpeople will ensure that the alternatives to war are well documentedto show the society on how to survive without the war between them.Therefore, Media has asignificantimpact on the entire communityand conflict resolution process.


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Bar-Tal,Daniel. &quotSociopsychological foundations of intractableconflicts. “AmericanBehavioral Scientist&nbsp50.11(2007): 1430-1453. Print.

Deutsch,Morton. &quotA framework for thinking about oppression and itschange.&quot&nbspSocialJustice Research&nbsp19.1(2006): 7-41. Print.

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Gilboa,Eytan, ed.&nbspMediaand conflict: Framing issues, making policy, shaping opinions.Martinus Nijhoff, 2002. Print.

Zia,Anjum, and Hajrah Syedah. &quotUse of Print Media for ConflictEsolution and Peace Building: A Case Study of Kashmir Dispute.&quot