NEW PRODUCT DEVELOPMENT STRATEGIES 4
NewProduct Development Strategies
Newproduct development strategies
TheIridium 9555 phone is a satellite phone that can work anywhere in theworld. The phone utilizes the polar orbiting satellites tofacilitate communication. Besides, Iridium 9555 phone uses thesatellite technology. The phone uses the network coverage from theorbiting satellite rather than the land-based cell towers. Manyinnovative processes aim at improving productivity and functionallyof the Iridium 9555 phone. However, the discussion will narrow downto new product improvement for the technological innovation. Ideally,the essay discusses the six new tools for improving product Iridium9555 phone.
1)Stage –gate processes
Theconcept that drives the model is ideology in product innovation.Product innovation starts from the general idea, scooping, build thebusiness case, then to the development stage and finally to testingand validation. The general innovative ideas narrow down to practicalconcepts that can initiate a project hence the stage is known asscooping. In building the business case, technical and marketresearch are done to formulate product definition. The developmentstage entails detailed product design and testing. Lastly, thetesting and validation stage involves product trials and sellingtests. The benefit of the process is accelerated speed to the market.However, the cons come with conflicting ideas because of diverseexpertise (Sekar & Sholihin, 2015).
2)Quality function deployment
Theprocess entails the structured approach that puts its basis on thecustomer needs or requirements. The process translates the agencyinto a definite plan for developing production that fits and mullover the client needs. There are various benefits attributed to thistechnique towards the end user. Firstly, it makes the productefficient and applicable to the needs of its users. Secondly, itgives the needs of its user’s priority the first priority.Consequently, the requirements can make the process ambiguous andexpensive (Sekar & Sholihin, 2015).
3)Design for manufacturing
Designfor manufacturing means the general engineering design art of aparticular product. The concept behind the process is developing aproduct design that is easy to process or manufacture. However,depending on the technology the implementation of the process differsfrom one company to the other. The process is beneficial because itreduces the manufacturing expenses by putting a simplified design putinto consideration. The con of the tool is that some high-performanceproducts may exhibit complex designs (Chun-Lan, 2015).
Thedevice entails the analysis of the potential progressive problemsthat a particular product may encounter during innovation andpenetration into the market. The crucial step in the failure modeprocess is the anticipation of what might go wrong with a product.The advantage of the module is that companies’ future problemanalysis facilitates the earlier formation of remedies to triumphover the future issues. Conversely, the con of the model is that thefeared product problems might not occur (Chun-Lan, 2015).
Effectanalysis is the process that necessitates extensive testing of aproduct and the use of probabilistic reliability modeling. Thedesigners use the module to find the safe, reliable andcustomer-pleasing product. On the other hand, the analysis is anexpensive process, and the phenomenon comes as a benefit (Chun-Lan,2015).
6)Computer-aid design/ computer-aid manufacturing
Themodule uses the help of computers to develop a product. Computersoftware is used to produce the production work pieces. Theadvantage of the process makes the designing process easier. However,the design may exhibit functional yield loss. A limitation caused bycomputer misprocessing errors (Chun-Lan, 2015).
Chun-Lan,C. (2015). Entrepreneurial Orientation, Communication Strategies, andNew Product Success: A Theoretic Model. Academyof Strategic Management Journal,14(1),1-19.
SekarJatiningsih, D. E., & Sholihin, M. (2015). Examining theInteraction Effect of Cost Information Types and Strategy on theEffectiveness of New Product Development: An Experimental Study.Journalof Applied Management Accounting Research,13(2),29-44