QuestionnaireSurvey

BodyPiercing

  1. What do you feel about having body piercings?

……………………………………………………………………………………………………………………………………………………………………………………………….

  1. What you think drives the desirability of having body piercings?

a).For beauty

b).Peer Influence

c).For Fashion

d).Religious

e).For identity

f).Others (Specify)

3. Do body piercings produce beauty for people all ages or it is apreserve of younger generations?

………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

  1. Does price affect the types of piercings you choose? If yes, what are your likely options?

………………………………………………………………………………………………………………………………………………………………………………………………

5. Are you happy with the emerging trends in the fashion of bodypiercings?

a).Yes

b).No

c).Don’t know

6.How long did you take to think about your piercing(s)?

a).Was instant/did not plan for it

b).Less than a month

c).More than a month

7.Do you hide your body piercings to some people?

a).Yes

b).No

8.What was your greatest worry when having body piercing?

a).Pain

b).Infection

c).complications

9.Does what you worry affect the kind of body piercing you choose?

a).Yes

b).No

10.Do you like the rapid change in piercing designs have an additionalpiercing in the future?

a).Yes

b).No

11.Do you think body piercing may have heath effects? If yes, where doyou get yourinformation?………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..

Explanationsto s

Thequestionnaire survey was guided by The Theory of Reasoned Action(TORA) model. The framework provided a framework for formulation ofquestionnaires to gather information regarding body piercingpractices (Dean, 2010).

Q1.What do you feel about having body piercings?

Thisquestion seeks to understand the general attitude of respondentsabout body piercings

Q2.What you think drives the desirability of having body piercings?

Thisquestion seeks to understand the outcome desirability of having bodypiercings for consumers in regard to access the beliefs that theconsumer places on body piercing. It provides the reason (belief)that led the user to body piercing (Dean, 2010). The question is fitfor the current survey as it brings the understanding of consumerstowards body piercing.

Q3.Dobody piercings produce beauty for people all ages or it is a preserveof younger generations?

Thisquestion seeks to know the attitudes of consumers in regard to agedemographics It is actually a reinforcement of the previous question.It emphasizes on the belief aspect of the consumer towards bodypiercing. It also brings a deep understanding of what body piercingis meant to mean to different individuals (Bone,Ncube, Nichols, and Noah, 2008).

Q4. Does price affect the types of piercings you choose? If yes, whatare your likely options?

Thisquestion seeks to access the weight or importance that individualsplace on the price changes for body piercing. For example, thosetaking body piercing to a doctor’s office or a body piercing/tattooparlor are more conscious about where decide to have their bodiespierced (Boneet al., 2008).

Q5.Are you happy with your piercings?

Consequently,this question tests the beliefs that the individual have on bodypiercing. It helps a marketer understand the reasons why consumersbelief on body piercing and the negative attitude towards it (James,Durand &amp Dreves, 1976).The question helps the current survey access the belief behind andagainst body piercing.

Q6.How long did you take to think about your piercing(s)?

Thisquestion looks at the weight placed on body piercing practices by theparticipants. The marketer is keen to understand the beliefs as wellas the weight of these beliefs on a service or product. This willhelp in advertisement as to know how easy or difficult the consumerscan be persuaded.

Q7.Do you hide your body piercings to some people?

Thisquestion is also on testing the beliefs of the consumers and if thisbeliefs change with time. It is also important for a marketer tounderstand whether information is important in changing the beliefsof consumers. As such, the advertiser knows the direction to take inpersuading consumers to change their attitude towards body piercing.

Q8.What was your greatest worry when having body piercing?

Thisquestion is important in this survey as it helps the researcher gaugethe attributes associated with body piercing practices. Besides, italso helps assess the extent the consumer can go despite the worriesthey have towards body piercing (Boneet al., 2008).The question is suitable in the current survey as it providesknowledge on the influences that can sway decision to have bodypiercing (Babakus&amp Inhofe, 2015).

Q9.Did you have any complications?

Tosupport the previous question, this question is important as it helpsproof or demystify the worries that a consumer may have towards bodypiercing. It is critical in this survey as the marketer wants to knowhow to reduce these anxieties and make the population attracted tothe practice of body piercing.

Q10.Would you have an additional piercing in the future?

Thequestion also measures the belief and weight that individuals withbody piercing place on this practice. It is important in the currentsurvey as it helps the marketer to understand and plan for themarket.

Q11.At what age did you have your first body piercing?

Thisquestion seeks to investigate the beliefs that an individual withbody piercing holds at different stages of life. For example,teenagers may have had their piercing out of influence while adultsmay do it to reflect a certain belief. The question is importantbecause the marketer needs to know his target market and carry outsegmentation (Babakus&amp Inhofe, 2015).

References

Babakus,E., &amp Inhofe, M. (2015). Measuring perceived service quality as amulti-attribute attitude. In Proceedingsof the 1993 Academy of Marketing Science (AMS) Annual Conference(pp. 376-380). Springer International Publishing.

Bone,A., Ncube, F., Nichols, T and Noah, N. (2008). Body piercing inEngland: a survey of piercing at sites other than earlobe. BMJ.336(7658), pp. 1426–1428. Retrievedhttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC2432173/ (Accessed17/7/2016).

Dean,G. (2010). Understanding consumer attitudes. Marketography. Retrievedhttps://marketography.com/tag/multiattribute-model/ (Accessed17/7/2016).

James,D. L., Durand, R. M., &amp Dreves, R. A. (1976). Use of amulti-attribute attitude model in a store image study. Journalof Retailing,52(2),23-32.