Thefirst statement of any article determines whether the reader willcontinue to read or not. Due to this, journalists` strive to makethe first statements as captivating as possible. They give theinitial impression of the article to the reader hence, it must begood at all times. Though there have been remarkable variations inthe way of reporting, it is of great significance having acaptivating opener always.

Thereare numerous ways in which one can make his introduction attractiveto the targeted audience. This leads set the tone and the mood of thestory so they must be carefully chosen to meet this objective. Certain leads are always appropriate in given contexts when comparedto others. One of the most used leads is the delayed identification. In most cases, journalists do not want to identify the subjectsright away in their summaries. In most cases, the subjects in thestory are not recognized and maybe the reader may not be concerned toknow the readers name. In such cases, the names of the subjectswithin the story are given pronoun identity in the lead and thenmentioned later in the subsequent clause.

Inthis case, I focused on a passage from the New York Times.

TheNepalese authorities are investigating whether an Indian coupleaccused of doctoring of doctoring photographs reached the summit ofMt Everest in May as they later claimed, officials said on Tuesday.

Thehusband and wife, Dinesh and Tarakeshwari Rathod, both policeofficials in Pune in Maharashtra State, held a news conference lastmonth at which they said on May 23, they became the first Indiancouple to scale Everest”.In the article the journalist first generalizes the identity to delaythe identity then mentions them in the next paragraph.

www.nytimes.com/2016/07/06/world/asia/nepal-india-mount-everest-html.